Spotlight Session: Improving Clinical Trial Outcomes by Improving the Participants' Experience
Participant drop out rates have a material negative impact on the economics of clinical research. Failure to retain participants puts study timelines at risk, jeopardizes study budgets, compromises data quality, and delays the approval of therapies that can positively impact the broader global community. Participants are critical to the success of the study. They are the source of the data. And without their disciplined participation the industry would not be able to bring new therapies to market. Historically, we have been hesitant to adopt modern tech, or invest in services that are designed to improve the participants' experience. Why are we so hesitant to invest in order to eliminate obstacles, improve accessibility, diversify participant populations, reduce financial barriers, and produce positively raving participants? What would happen if we made it easy to be a participant? What if the experience of being in the trial resulted in referrals from the participants themselves? During our spotlight session we will explore the various ways that the current state of trials makes it difficult, an in cases nearly impossible, for both healthy and sick populations to participate in research. And we will link the benefits of improving the participants' experience to the business case for investing in solutions. That is, what is the return to the study sponsor, and other stakeholders, from investing in solutions to make it easier to be a participant.
Participant drop out rates have a material negative impact on the economics of clinical research. Failure to retain participants puts study timelines at risk, jeopardizes study budgets, compromises data quality, and delays the approval of therapies that can positively impact the broader global community. Participants are critical to the success of the study. They are the source of the data. And without their disciplined participation the industry would not be able to bring new therapies to market. Historically, we have been hesitant to adopt modern tech, or invest in services that are designed to improve the participants' experience. Why are we so hesitant to invest in order to eliminate obstacles, improve accessibility, diversify participant populations, reduce financial barriers, and produce positively raving participants? What would happen if we made it easy to be a participant? What if the experience of being in the trial resulted in referrals from the participants themselves? During our spotlight session we will explore the various ways that the current state of trials makes it difficult, an in cases nearly impossible, for both healthy and sick populations to participate in research. And we will link the benefits of improving the participants' experience to the business case for investing in solutions. That is, what is the return to the study sponsor, and other stakeholders, from investing in solutions to make it easier to be a participant.
Addison West
Featured Speaker
-
Tabatha Cirgenski - Ruiz, Director of Marketing, Segal Trials
-
Keri McDonough, Head, Patient Voice Consortium, Vice President, Medical and Scientific Strategy, Syneos Health
-
Del Smith, CEO, Acclinate
-
Samuel Whitaker, Co-CEO, Mural Health
Featured Speakers
-
Gaelan Ritter, head of analytics innovation and digital health, Bristol Myers Squibb